Are you ready
to stand out?


Are you ready
to stand out?


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Welcome to Kane Digital Strategies.

Our mission is to guide your business through the twists and turns of today's digital landscape and land the right clients at your doorstep. After getting to know the ins and outs of you and your business, our designers, writers, and technical professionals work together to create vibrant, integrated campaigns that aim to achieve your goals by precisely and efficiently addressing the areas for highest growth potential.

Stand apart from the competition.

Our Services

Social Media Management

Google Ads

        META Ads

We help businesses grow at all stages.

Whether you are a team of one or one hundred, whether you are looking for your first client or your five-thousandth, Kane Digital Strategies can help you take your business to the next level. We take the time to get to know you and your business in order to develop a plan designed specifically to help you achieve your goals.

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SEO

Understanding How Digital Marketing

Works for Businesses

It is no secret that a strong internet presence is key for any business to thrive. But with so much competition, standing out can become a daunting task. 


At Kane Digital Strategies, we understand how to leverage the power of the internet, using cutting-edge marketing strategies and tools to help you achieve real growth. An effective digital marketing strategy works by addressing and optimizing every stop along the road that leads your future clients to your door. Unsurprisingly, the process begins with a captivating, user-friendly website design that reflects your brand's values and image. But we dig deeper. Our team of designers and Search Engine Optimization (SEO) specialists will work tirelessly to drive organic search traffic to your business, helping your target audience find you at the top of the page, every time. 


While SEO is at the heart of what we do, it is only one part of a comprehensive digital marketing plan. We evaluate your business's specific goals and needs in order to optimize the combination of services we provide. Local google map listings are another powerful tool to help you stand out, get leads, and land clients. In many cases, users see local listings even before organic search results. We make sure your presence across the internet is optimized so you can show up at the top of the pack. 

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    Paid google ads and META ads are also extremely powerful in driving precisely targeted traffic to your site. It is difficult to overstate the combined power of strong organic search, map optimization, and an effective ad campaign. This is how we skyrocket your website and, for lack of a better term, blow up your phone and inbox with leads.    


    With your online presence established and growing, it is vital that you manage it. This is where our reputation management and social media management services come into play.  We help you respond to both negative and positive reviews and draft effective messaging designed to build trust and drive both new and repeat business.

Innovative. Data-Driven. Transparent.

Digital Marketing Done Right.

At Kane Digital Strategies, we don't believe in one size fits all. Every business is unique, with needs that constantly change and evolve. This is why we approach every partnership with individual care and attention, so that we can best guide you toward realizing the greatest growth possible for your business. We believe in building strong relationships with our clients, so they feel empowered to build strong relationships in their communities. 


By consistently assessing, adjusting, reassessing, and readjusting, we help you evolve your strategy as you grow, ensuring that every dollar, at every stage, is going where it has the greatest impact. We combine data-driven decision making with cutting-edge strategies and industry-leading tools to keep you at the top. This is how we keep the leads flowing and deliver consistently high ROIs.

 

As we've said, it takes more than a flashy website to attract and land clients. Here is exactly what goes into developing an effective web presence and SEO strategy:

  • Website Content

    Again, a pretty website is not enough. Will we build you a beautiful website that reflects your brand and converts customers? Absolutely. But all that is for nothing if your customers can't find it. By digging deeper, we ensure that your website's content will be optimized in a specific way to help Google and other search engines find you when potential clients come looking. 


    Our experts conduct keyword research on your specific services in your location to create precicely targeted content for your website. Our combination of in-depth research and expert writing ensures your website will reach the people who are most in need of your services. 

  • Citations

    You probably know what citations are, but you may not know just how important they are in getting you to the top of the search results. 


    Yelp, Yellowpages, and Angi's List are just a few of the most well-known directory sites, but there are hundreds of similar databases, among a variety of other sources, that list business names, addresses, and phone numbers. By ensuring not only that your business is listed in as many of these places as possible, but also that the information is consistent and correct, we let Google know that you are a trustworthy and reliable choice for users seeking your services. 


    Our team of experts are armed with the tools, knowledge, and connections to build out and maintain a growing citation list to launch you to the top of the pack.


  • Link Building

    Now we're really getting into the nitty-gritty of it. One of the most important yet most misunderstood ways Google determines who to put at the top of the search results page is by the number of other links out there on the internet that point back to your website. These are known as backlinks, and the more (relevent, high quality) backlinks you have, the higher you rise in the results. 


    Think of it as a popularity contest. Each link is a vote for your website as an authority on your particular niche in your location. Our team performs in-depth research on your direct competitors, uncovering the quality and quantity of links they have in order to deliver the most efficent, effective results for your business.

  • Google Map Listings

    You've seen it before. If you've ever looked up "cafes near me" or "hardware store johnson city," you know the little box that shows up at the top of the page with relevant businesses in your area. 


    The listings in this box are called Google Business Profiles (GBPs), and they account for a large percentage of online traffic for local businesses at the top of the list. We can optimize your GBP so that it appears at the top of this box for the keywords searched for by users in your area with extremely high intent to buy. This means more high-quality, high-converting leads for your business. 

If you've ever used google, you've probably noticed that the very first results for any given query are ads. These are Google's pay-per-click (PPC) ads, and they are an incredibly powerful tool for local businesses to land guaranteed, high-interest eyes on your website. Not only will they provide an immediate, short term boost while your site climbs to the top of the organic rankings, but the increased traffic and analytics provided by Google give us invaluable insight to plan for future marketing efforts. However, Google Ads require a carefully planned, data-driven approach in order to be effective. This is where our team of dedicated ad experts come into play.



 Facebook continues to be one of the most-visited sites on the internet.  It has so many users that its power to impact your business is undeniable, and since its acquisition of Instagram, that power has only grown. Unfortunately, many businesses are wary of Facebook Ads, largely because they are often done incorrectly. Our experts know exactly what goes into designing, planning, and implementing an effective Facebook Ad campaign. When done correctly, not only can Facebook ads generate leads and sales rapidly in the short term, but they can provide invaluable insights and analytics to help you better understand (and land) your clients in the future.

 

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